Bruce Willis Is Back in a New Die Hard... Battery Ad

Advance Auto Parts created a cinematic rug-pull with agency The Marketing Arm

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It’s been seven years since Bruce Willis last took to the big screen as Detective John McClane, star of the Die Hard movie series. And for a fleeting moment on Sunday, NFL fans—or anyone casually scanning social media posts—probably thought the action star was ready to return for another installment.

Alas, what appeared to be a trailer for a new Die Hard movie was in fact an ad for DieHard batteries and parent company Advance Auto Parts.

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