Jack Daniel's Parent Company Brown-Forman Names Energy BBDO as Global Creative Agency of Record

Energy BBDO will serve as global creative lead across the majority of Brown-Forman’s portfolio, including El Jimador, Old Forester, Tequila Herradura and Woodford Reserve, in addition to Jack Daniel’s. Brown-Forman spends an estimated $60 million on measured media globally per year, according to data research company COMvergence.

The assignment concludes a review launched in July, which also included Arnold, the incumbent agency on the Jack Daniel’s account, as well as Cramer-Krasselt, FCB Chicago and Grey, according to sources with knowledge of the review.

Arnold has led creative for Jack Daniel’s since acquiring