Running an Agency Is Just One of Brittany Bosco's Talents

Brittany Bosco’s many talents make it hard to categorize the multidisciplinary artist. In the past five years, she launched her own creative shop and record label, released two albums and led branding work for Facebook, Instagram, HBO and Snap. At its core, her non-agency Slug Global is more of an art collective: It’s a passion-driven, purpose-focused group of artists who only take on projects that are collaborative in nature and in line with Slug’s vision of “creating spaces and opportunity for marginalized voices.” Upon receiving her BFA in fashion design from Savannah College of Art and Design in 2008, Bosco already knew she wouldn't spend her career designing apparel. While she spent the next several years building her music career, she said her time in school opened her up to the world of "design and creative thinking as a whole." That foundational coursework "gave me a sense of how to approach art and a little taste of everything without fully committing, using these additional tools later down the line," she explained. The Pandemic Is Just a Blip on Rebecca Allison’s Busy Radar Because music was the priority, Bosco "juggled a bunch of dead-end jobs" until landing her first creative gig in 2014 at Factory Studios (now Gum Studios) in New York, leading creative marketing and strategy. Two years later, she founded Slug alongside L.A.-based filmmaker Kylah Benes-Trapp and animator Chibu Okere. Since then, they've added five more creatives to their roster and established relationships with big-name clients including Foot Locker, WeWork and Red Bull. Bosco, who's based in Atlanta, pushes back on the idea that there must be a turning point or lightning strike moment that set her career on the right path—it was simply perseverance. "I wasn’t afraid to fail," she said. "[I] changed my relationship with the word 'failure.' Through failure I learned how to execute more effectively." Bosco said what sets Slug apart in the world of creative agencies is its almost spiritual quality. “We take care of the people, and we take care of the artists,” she explained. “When you replenish the Earth, the Earth in return fuels you and puts back into you what you give to it.” Big mistake “Undervaluing and low-balling,” Bosco said decisively. “In the beginning, creatives completely undercut themselves,” and Slug’s artists were no exception. “We were just so excited and eager.” Lesson learned As frustrating as it is to look back and realize how much money was left on the table in those early days, Bosco said those experiences gave her the confidence to ask for what she’s worth now. How she got the gig Slug began in 2016 as a passion project, a way for Bosco to branch out from music and explore other art forms with a group of “grimy, skater-art kids just trying to figure shit out.” Pro tip Slug’s work is rooted in the strong relationships it has fostered with its brand partners over the years, Bosco said. “Everything comes back to trust, feeling like a family and partnership over ownership.” These Are The World’s Top Performing Creatives and Directors from Cannes Lions