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British family holiday destination Center Parcs has rehired Brothers & Sisters to be its lead creative agency, four years after it moved its business to VMLY&R.
Center Parcs, owned by investment business Blackstone, currently operates five villages across the U.K.—Whinfell Forest, Sherwood Forest, Elvedon Forest, Woburn Forest and Longleat Forest. It also runs a village in Longford Forest, Ireland.
The London-based indie agency previously worked with Center Parcs between 2013 and 2017. Having brought the account back under its roof, it will be tasked with the development of a new multi-channel 360 degree campaign.
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