Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
If women’s breasts could speak to each other, what would they say?
According to public service announcements from Peruvian agency Circus Grey, they’d discuss everything from meditation and menopause to existential crises, job changes and fuchsia hair. But mainly, one (the voice of reason) would convince the other (the rebel) to go to the doctor for an annual mammogram.
In a series of visually arresting spots likely to imprint on the brain, four famous Peruvian actors drive home the point that early detection is key in the fight against breast cancer.
The somewhat safe-for-work ads, with each actor’s face taking the place of nipples on side-by-side, flesh-toned, balloon-like structures, launched this week for the League Against Cancer and World Breast Cancer Day.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in