Agencies Everywhere See Experiential Marketing as the Next Big Thing, and Brands Want In

Clients invest more, and competition increases among creative shops

Advertisers haven’t had to look too far for negative news lately. But as broadcast spending dips and clients question the safety and effectiveness of digital buys, more and more agencies are turning toward a rare bright spot in the ad world: experiential marketing.

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This story first appeared in the Oct. 2, 2017, issue of Adweek magazine. Click here to subscribe.

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