These 6 Brands Are Reinventing Trick-or-Treating This Halloween

Finding creative ways to reach consumers safely during the pandemic

Brands see social-distanced Halloween as a unique marketing opportunity. The Hershey's Company, Krispy Kreme, Kool-Aid, Sour Patch Kids

Between canceled social events, remote learning and hours spent staring at a computer screen, kids cooped up in the house are begging for some excitement this Halloween. While the CDC has advised against traditional trick-or-treating, candy brands are still determined to satisfy some cravings during their most lucrative time of the year. 

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Emmy is an Adweek contributor who is completing her journalism degree at The College of New Jersey with minors in Spanish and broadcast journalism.