Brands Should Embrace Intersectionality to Effectively Reach Women of Color

Studio B Entertainment aims to create experiences for women of all identities

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In her nearly 20-year career working for entertainment brands and experiential marketing agencies, Bonnie Smith experienced what many Black people and people of color are still facing today: She’s been the only Black person in board meetings—even at entire agencies—and was often only tasked with leading accounts that clients considered multicultural.

Along with challenges of being Black in corporate America, Smith often noticed how brand campaigns would target groups of minority women as if they were one-dimensional and didn’t reflect women who claim multiple identities.

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