Brands Should Embrace Intersectionality to Effectively Reach Women of Color

Studio B Entertainment aims to create experiences for women of all identities

bonnie smith
Bonnie Smith founded Studio B Entertainment in 2014. Studio B Entertainment

In her nearly 20-year career working for entertainment brands and experiential marketing agencies, Bonnie Smith experienced what many Black people and people of color are still facing today: She’s been the only Black person in board meetings—even at entire agencies—and was often only tasked with leading accounts that clients considered multicultural. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.