Brands Should Embrace Intersectionality to Effectively Reach Women of Color

Studio B Entertainment aims to create experiences for women of all identities

In her nearly 20-year career working for entertainment brands and experiential marketing agencies, Bonnie Smith experienced what many Black people and people of color are still facing today: She’s been the only Black person in board meetings—even at entire agencies—and was often only tasked with leading accounts that clients considered multicultural.