Brands—Even Those in ‘Boring’ Industries—Can Use Humor in Their Marketing

It can come across as more confident and engaging

Sometimes a sense of humor is what attracts us to certain people and certain brands. Babies R Us

Most people would probably describe me as a fairly serious person. In fact, the night I met my future wife, an ex-girlfriend cautioned her, claiming I “wasn’t any fun.” Seriously. That happened. I only provide that tidbit as fair warning that if you keep going, you’re about to read about humor from a guy who’s been described as “boring.”

@TomDenari Tom Denari is president and principal of Young & Laramore (Y&L).