Voice

Brands (and Agencies) Can Do Better Than Platitudes and Statements, Especially Now

Take stronger action in this double crisis of Covid-19 and racism

word bubbles — Agencies need to think about what they mean. Getty Images

June 1, 2020

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Almost two months ago, we started a project tracking the actions that companies are taking to help with Covid-19 pandemic relief. We built on open-source Google Docs lists and sites, and catalogued the actions of over 450 brands, companies and multinationals.