Seeing Campaign Fails, Ad Pros Launch a Multicultural Agency to Help Brands Do Better

Pop’N Creative founders aim to better serve creative projects

Jessica Lane and Lori Hall
Jessica Lane (left) and Lori Hall co-founded Pop'N Creative in early 2020. Pop'N Creative

Coming from the entertainment marketing industry, Jessica Lane and Lori Hall, the co-founders of Atlanta-based agency Pop’N Creative, have seen some pretty tone-deaf brand campaign pitches. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.