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After its reinvigoration some years ago, Geico is again breathing freshness into its “It’s What You Do” campaign … using a blast from the past. (When you think they’ll zag, they zig!)
In “Side Effects,” launching today, a woman at a pharmacy gets the run-down of her medication’s side-effects in the smoothest way possible—from ’90s R&B band Boyz II Men. These boys won’t just make old-school, sweater-ensconced love to you; they also make chronic flatulence sound positively romantic.
The idea is that if you’ve got bad news to share, these are the guys to call.
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