Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
Boston Beer Company has sent creative for its Sam Adams and Truly Hard Seltzer brands to Goodby, Silverstein & Partners following a review.
Boston Beer Company spent nearly $42 million on marketing for Sam Adams in 2018 and just under $14 million in the first half of this year, according to Kantar Media. The company also spent almost $1.2 million on marketing for Truly Hard Seltzer in the first six months of the year, according to Kantar Media.
“The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in