Independent Agencies

Booming Agency Rethink Opens New York Office, Its First Location Outside Canada

The independent shop has seen strong growth and an increasing number of international opportunities

An illustration shows a house with cutouts of Rethink employees in the windows, on the roof and in the yard — With three offices in Canada, Rethink's team is expanding into New York.Illustration by Rethink

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After adding 100 staffers to its Canadian offices this year as revenues rose 45%, independent agency Rethink is making its move south of the border and establishing its first New York location.

The agency has experienced strong growth in recent years as it produced high-profile, often award-winning work for clients such as Heinz, Kraft Mac and Cheese, Scotiabank and Ikea.

With a staff count currently a little larger than 250, Rethink expects to have about 20 people in its new Chelsea office by the end of 2022.