BMW Picks Pereira & O'Dell and 360i as Its New Agency Partners on the Mini Brand After a Review

One will handle creative, the other digital and social

Mini, the BMW brand that went into review approximately six months ago after longtime AOR BSSP resigned the account, has chosen Pereira & O’Dell and 360i as its newest U.S. agency partners after a review. Their contracts begin Oct. 1.

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