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Mini, the BMW brand that went into review approximately six months ago after longtime AOR BSSP resigned the account, has chosen Pereira & O’Dell and 360i as its newest U.S. agency partners after a review. Their contracts begin Oct. 1.
Moving forward, Pereira & O’Dell, which went independent in 2015, will lead creative while the Dentsu unit handles digital and social media work, collaborating with Merkle on analytics. The Burnett Collective led the review, and all three account teams will be based in New York.
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