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Luxury auto brand BMW has launched a full U.S. creative review.
A company spokesperson confirmed the procurement-driven review, which comes as incumbent KBS’s current contract is ending. The agency declined to comment, and it is unclear whether it will defend the business.
The scope of the review involves BMW seeking an agency to handle brand communication, regional co-op advertising and dealer advertising in the U.S. Between manufacturer and dealer advertising BMW spent over $272 million on measured marketing in the U.S.
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