Accounts

BMW Is Seeking a New Creative Agency for Its Nearly $300 Million U.S. Account

It is unclear whether incumbent KBS will defend

The MDC Partners agency has held the account since 2011.Courtesy Getty Image
By Erik Oster & Patrick Coffee

October 26, 2017

Luxury auto brand BMW has launched a full U.S. creative review.

Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

Patrick Coffee

Patrick Coffee is a senior editor for Adweek.

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