BMW Incumbent Agency KBS Will Not Be Competing in the Brand’s Creative Review

CEO Guy Hayward made the announcement Wednesday evening

The company spent nearly $300 million on paid media in 2016. Getty Images

Less than two months after luxury auto brand BMW announced a U.S. creative agency review, incumbent KBS confirmed it will not participate.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
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