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Less than two months after luxury auto brand BMW announced a U.S. creative agency review, incumbent KBS confirmed it will not participate.
The MDC Partners agency has been working with the client for more than a decade and retained its U.S. marketing duties in a 2011 review, beating out Grey, The Martin Agency and other competitors. But KBS started losing portions of the business when Laundry Service and Critical Mass picked up design and social media duties, respectively, in a review that concluded late last year.
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