BMW Chooses Anomaly London as Lead Global Agency for Mini Brand

Selection follows a pitch involving seven agencies

Photo of two people around a BMW
Anomaly London has a new client under its belt. Mini

Anomaly London has come out on top in the race to win BMW’s Mini brand.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is deputy Agencies editor at Adweek.