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Anomaly London has come out on top in the race to win BMW’s Mini brand.
The agency has been named Mini’s “lead international communications agency” and will handle all things digital and creative. Seven international agencies pitched the business, making it “the most ambitious pitch ever” in the history of the brand, according to Mini. A source close to the pitch said R/GA, Ogilvy and AnalogFolk are believed to have participated, but it’s not clear which other agencies were involved.
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