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Cheil Worldwide agency BMB has hired Jason Cobbold as its new CEO.
Cobbold will begin the role in October, leading BMB’s management team and working to rejuvenate the agency’s offering across its client roster, reporting to Cheil Europe CEO Kevin Park.
Cobbold’s arrival completes a management restructuring at BMB and follows the arrival of executive creative director Matt Lever from VCCP last month. He replaces former CEO Juliet Haygarth, who left the agency last December for health reasons.
“We can’t wait to get started on the next chapter here at BMB.
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