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Ice cream-maker Blue Bunny has chosen FCB Chicago as its creative agency of record after a three-month competitive review.
The Wells Enterprises brand handed its creative duties to FCB Chicago because of its “clear read on today’s consumer” and its “authentic insight,” according to a statement from the Interpublic Group agency. Five other agencies were involved in the pitch, though it’s not known which ones.
“Beyond creative capabilities, we were looking for an agency that would help us build our brand by resonating with our fun-loving consumers in a more relevant way,” said Joe Brooks, vice president of Blue Bunny premium brands.