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Bloomin’ Brands, the restaurant chain behind most recognizably Outback Steakhouse, Carrabba’s Italian Grill and Bonefish Grill, has selected Mediahub as its U.S. agency of record following a review launched in July, sources told Adweek.
Mediahub—Adweek’s 2017 U.S. Media Agency of the Year and the media arm of IPG-owned MullenLowe—deferred comment to Bloomin’ Brands.
Update: A Bloomin’ Brands spokeswoman confirmed the win to Adweek, adding that “we are looking forward to working” with Mediahub.
The Tampa, Fla.-based company’s incumbent lead media agency, Publicis Media’s Spark Foundry, opted not to participate in the recent review, according to the sources.
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