#BlackHealthNow Brings Covid-19 Experts Straight to the Black Community

TBWA\WorldHealth's campaign offers prevention tips specific to African American audiences

Track and field athlete Tianna Bartoletta mid-jump in the air during a competition in a crowded stadium
Three-time Olympic gold winner Tianna Bartoletta joins #BlackHealthNow for a virtual workout this Wednesday. Getty Images

Key insights:

When TBWA/WorldHealth launched the #BlackHealthNow initiative in February, it was an in-house campaign to raise awareness around medical bias and to empower black communities with health education.

@MaryEmilyOHara maryemily.ohara@adweek.com Mary Emily O'Hara is a diversity and inclusion reporter. They specialize in covering LGBTQ+ issues and other underrepresented communities.
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