As Black Lives Matter Turns 10, Wieden+Kennedy's We+Black Reflects On a Decade of Change

The agency debuts an emotional film in observance of special anniversary

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July will mark the 10th anniversary of the widespread use of the phrase “Black lives matter.” Initially spoken by Alicia Garza, who, alongside Patrisse Cullors and Opal Tometi, founded the movement of the same name, these words have inspired millions worldwide and continue to fuel the most important protests of our time.

Looking back over a decade of impact, Wieden+Kennedy Portland‘s Black affinity group, We+Black, has created a film tribute to this historic anniversary titled We Still Matter.



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