Big Play? Sloppy Error? 'That's Gonna Be on SportsCenter,' Says ESPN's New Campaign

Droga5 rolls out tagline about the defining moments of sports

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


In the world of advertising, having a long-running campaign can be one of the best problems to have. There’s a unique pressure to keeping such creative streaks going, especially amid client evolutions and agency changeups.

One secret we’ve seen time and again is making sure that all your marketing eggs aren’t in the same campaign basket.  One notable example is Nike, which has rolled out a wide range of campaigns over the years while continuing to maintain the

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