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The French have landed in Los Angeles.
BETC, one of the industry’s most acclaimed global creative agencies, announced the opening of its first North American office today after years of speculation. BETC L.A. will be an enterprise funded by the larger network and its parent company Havas. The group describes itself as “a new breed of company created to accompany societal change by bringing the worlds of business and culture together.”
Leading the effort will be copywriter turned strategist Clarisse Lacarrau, former director of BETC’s in-house startup lab.
“BETC welcomes BETC L.A.
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