BETC London Becomes the Latest Agency to Name a Female Chief Creative Officer

Rosie Bardales promoted to top role


Today the London office of BETC announced the promotion of executive creative director Rosie Bardales to the chief creative officer role.

With this move, the Havas-owned agency becomes the latest in a string of shops to promote women to top creative leadership roles. In addition to the promotion, former freelancer Nathanael Potter has been hired as the agency’s newest creative director as BETC prepares to move to “a bigger space” in the trendy neighborhood of Shoreditch.

Bardales joined BETC in the ecd role three years ago after helping launch major campaigns for clients like Levi’s and Powerade while at Wieden + Kennedy Amsterdam.

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