One of the Best Diss Tracks About New York Is Courtesy of … a Cincinnati Agency?

It’s the city that sleeps

A yellow background with pink circles that says, 'Ohio Cincinnati' in the middle
Cincinnati. The antidote to New York? Empower

Agencies and, by extension, markets outside of the biggies work tirelessly to explain how talent can have a more balanced life. Don’t want to spend $4,000 a month on a 200-square-foot studio in San Francisco? Come to Portland. Dropping a bunch of cash to huddle with seven of your closest friends in Los Angeles? Why not consider Knoxville?

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.