5 of the Best Cannabis Marketing Moves in 2020

Powerful documentaries, virtual smoke-outs and socially conscious campaigns cap a banner year

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There are a few historic truisms about cannabis: It sells itself, and it’s recession-proof.

The latter has proven to be the case in 2020—despite the devastating impact the coronavirus pandemic has had on the U.S. economy, legal weed has had a record-breaking year, most recently with a single-day high on Green Wednesday.

But as anyone in the industry will note, there’s skill involved in moving product, even one as desirable as ganja.

With that in mind, we’ve gathered some of our favorite marketing, which includes virtual activations, TV shows, out-of-home displays and purpose-driven packaging, in a best-of list that highlights the cannabis industry’s innovation, nimbleness and smarts.

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