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Each year, agencies send out holiday cards to clients and partners to thank them for another year of collaboration.
Agencies typically revel in the opportunity to show off their creativity in a festive fashion, and the term “card” has become loosely defined to mean any stunt, gift or idea an agency creates during the holidays.
This year’s crop of holiday cards, like many things, is different. We didn’t see nearly the volume of years past (for comparison, we put together not one but three holiday card roundups in 2019).