Beringer Capital, Adweek's Parent Company, Acquires Ecommerce Agency Blue Acorn

Founder Kevin Eichelberger will retain CEO role

Blue Acorn, an ecommerce firm focused on data, design and optimization, has been acquired by Beringer Capital for an undisclosed sum. The agency’s leadership will continue to operate independently, and Blue Acorn founder Kevin Eichelberger will stay on as CEO.