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Benjamin Moore, the paint brand owned by Berkshire Hathaway, has named recently rebranded Fig and Horizon Media as its agencies of record for creative and media, respectively, following a review that involved several unnamed agencies.
Together, the agencies will handle strategy, creative, production, media planning and buying, activation, social and community management for the company. They announced that they will jointly be launching a “major new integrated” campaign, although it is unclear when.
Benjamin Moore was not available for further comment.
A person close to the review said the brief tasked participating agencies with ideating how to better help Benjamin Moore, which only sells its paints at independently-owned hardware stores, stand out in an increasingly competitive category dominated by big-box retailers and ecommerce.
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