Since Turning ‘Batkid’ Into a Viral Phenomenon, This Agency Has Made the Most of Social Media

San Francisco-based Clever calls on a network of 5,000+ influencers

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If you logged on to social media at any point in 2013, you probably read about “Batkid,” the 5-year-old cancer patient who got to spend a day as his favorite superhero thanks to the Make-A-Wish Foundation.

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This story first appeared in the Sept. 18, 2017, issue of Adweek magazine. Click here to subscribe.