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A TikTok account created by two BBDO Atlanta creatives for Street Grace, a nonprofit dedicated to ending child trafficking and exploitation, is trying to attract the attention of Gen Z via videos that share bite-sized facts and advice on how to stay safe.
It’s the latest collaboration between the agency and Street Grace. Last year, BBDO Atlanta devised a stunt for the nonprofit that involved stringing 72 school buses together, representing the number that would be needed to transport the thousands of children sold for sex in the state of Georgia each year.
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