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BBDO has appointed Crystal Rix to the position of global chief marketing officer, effective immediately.
Rix will take on the global CMO role in addition to her current role as chief strategy officer at BBDO New York. In the new position, Rix will play an instrumental role in new business development, addressing clients’ business needs as well as promoting the agency’s offerings to both current and prospective clients.
“We’ve never had a global chief marketing officer before.
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