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AARP, the nonprofit organization dedicated to helping Americans aged 50 and older, has chosen BBDO New York as its brand agency of record following a review. The agency will be tasked with both strategic and creative responsibilities.
Grey New York previously worked on the account. A Grey spokesperson said that the agency has retained the the brand’s social media account and will continue to work with the AARP Foundation, the organization’s charitable arm that focuses on ending senior poverty.
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