BBDO New York Builds Its Strategy Team With a New Chief Marketing Officer

Tara DeVeaux returns to the agency

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Today BBDO hired Tara DeVeaux as chief marketing officer in its New York headquarters.

Director of business development Crystal Rix has also been promoted to chief strategy officer, a newly created role at the Omnicom shop. According to BBDO, both announcements mark a new stage in an “ongoing transformation” that involves a greater focus on data, analytics and communications planning.

“At BBDO, we believe it’s important to continue to evolve and never sit still,” said New York CEO John Osborn in a statement.

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