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BBDO has gone through a round of layoffs across its U.S. offices, including BBDO New York CCO Greg Hahn and director of integrated production David Rolfe.
In a statement, BBDO president and CEO Andrew Robertson confirmed that the agency had implemented pay cuts, furloughs and layoffs as a result of the “profound effect on the economy” caused by the coronavirus pandemic.
BBDO New York parted ways with between 75 and 99 employees, including Hahn and Rolfe, a source with knowledge of the agency’s operations told Adweek, in addition to implementing voluntary executive pay cuts and an unspecified number of furloughs.
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