BBDO Hires Jason Rosario as Chief Diversity, Equity and Inclusion Officer

Rosario, who’s based in New York and will report to BBDO’s president and CEO Andrew Robertson, begins the new role on Sept. 8.

His appointment comes less than a month after Omnicom, which owns BBDO, outlined a plan to achieve “systemic equity” at the holding company. Part of the plan involves hiring a diversity director for each of Omnicom’s networks.

Rosario’s role is a new one at the global agency network, which employs people in 289 offices throughout 81 countries.