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The Tokyo Olympics may be mired in controversy amid ongoing concerns about Covid-19 outbreaks, but it is still set to be a major event for TV broadcasters.
In the U.K., the BBC plans to broadcast more than 350 hours of TV coverage during the games, which were postponed by a year due to the pandemic. To build anticipation for the event, the BBC has released a sumptuous and evocative ad that pays tribute to the host city and focuses on the excitement of the Olympics.
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