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German pharmaceutical behemoth Bayer has consolidated its Companion Animal global account, which includes the Seresto, Advantix, Advantage and Drontal brands, with Omnicom’s Proximity and BBDO following a review that began in April.
The account will be led by an integrated team from the two agencies based out of Dusseldorf, Germany, with additional support from CLM BBDO in France, DLV BBDO in Italy and Energy BBDO and Barefoot Proximity in the U.S. The agencies said in a statement that other specialist agencies from Omnicom will be pulled for projects as needed.
Bayer
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