Barton F. Graf's Staff Collaboration Tool Puts Marcel and R/GA OS to Shame

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Whenever an ad agency introduces something fancy, you can always count on Barton F. Graf to raise the stakes with something better. Or at least, something more snarky.

Following the news that R/GA has branded its own internal operating system as R/GA OS, and also following this summer’s announcement by Publicis Groupe that it’s building a network-wide AI-powered professional assistant platform called Marcel, Barton F. Graf has revealed its own internal collaboration tool.

It’s called S.H.O.U.T., and it seamlessly connects all 87 employees in Barton F.

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