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Barton F. Graf Calls on Agencies to Promote Obamacare Enrollment After Trump Slashed Its Ad Budget

The Coverage Coalition sprang up after 90% cuts

ahc-enroll-PAGE-2017 — The current administration cut the ACA's signup period in half and slashed its marketing budget by 90 percent.Coverage Coalition

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Few would deny that the American healthcare system remains a confounding beast. But maybe the ad industry can help.

This year’s open enrollment period for the statewide health insurance markets established by the Affordable Care Act, known colloquially as Obamacare, runs from Nov. 1 to Dec. 15, but the Trump administration is providing as little information as possible to Americans participating in the program.

In August, the U.S. Department of Health and Human Services announced it would be cutting the ACA’s advertising budget by 90 percent, calling campaigns promoting it “unhelpful.”