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Barclays Investment Bank has launched a global review to add a “digital specialist” to its roster of agency partners, several sources told Adweek.
One source said Barclays is looking to hone in on one specific area of digital specialization but did not elaborate on specifics regarding the search.
A Barclays spokesperson declined to comment.
Another source with direct knowledge of the situation said that approximately 10 to 12 agencies are pitching for the business, noting that this group includes a combination of both indie and holding company-owned shops.
Ogilvy
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