Barbarian Nabs First Account Win After Long Dry Spell

L'Oreal's Essie nail polish brand names it agency of record

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

Barbarian announced it has been named global creative agency of record for L’Oreal’s Essie nail polish brand, a feat for the New York City shop that has been working to turn itself around since it took a sharp decline in 2015.

The Cheil Worldwide-owned agency will be in charge of brand and business strategy, advertising and digital innovation for Essie.

Barbarian CEO Cathy Butler told Adweek that Essie launched its review in November to look for an agency focused on digital innovation that could evolve and position the brand for the future.

“That is all under development now—to build an iconic brand [driven by] innovation,” Butler said.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in