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Bank of America is consolidating all external marketing services with Publicis Groupe, handled by a dedicated unit called GroupeConnect.
The decision brings Bank of America’s relationship with IPG’s Hill Holliday, a longtime agency partner, to an end.
“Bank of America is consolidating external marketing agency resources with one network, Publicis Groupe, to accelerate our data-driven creative approach and enable us to continue to focus on efficiency,” Bank of America chief marketing officer Meredith Verdone said in a statement.
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