Contemporary Dancers Show a Younger Side of Banana Republic

Brand's holiday campaign won't run on traditional TV channels

Two men dancing indoors with image projections on the wall
Dancing is the theme of Banana Republic's holiday push. Banana Republic

In Banana Republic’s holiday campaign, not a single word is spoken. Instead, the clothing brand attempts to relay the magic of the season through a series of whimsical dance vignettes.

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@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.
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