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Contemporary Dancers Show a Younger Side of Banana Republic

Brand's holiday campaign won't run on traditional TV channels

Two men dancing indoors with image projections on the wall
Dancing is the theme of Banana Republic's holiday push.Banana Republic
By Minda Smiley

November 4, 2019

In Banana Republic’s holiday campaign, not a single word is spoken. Instead, the clothing brand attempts to relay the magic of the season through a series of whimsical dance vignettes.

Minda Smiley

Minda Smiley is deputy Agencies editor at Adweek.

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