Contemporary Dancers Show a Younger Side of Banana Republic

Brand's holiday campaign won't run on traditional TV channels

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In Banana Republic’s holiday campaign, not a single word is spoken. Instead, the clothing brand attempts to relay the magic of the season through a series of whimsical dance vignettes.

The spot is the centerpiece of the Gap Inc.-owned brand’s holiday push and will run on Hulu, YouTube, Vevo and other video platforms, as well as in print across publishers including GQ, InStyle and Travel + Leisure. It will not run on traditional TV channels.

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