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Private investment firm Bain Capital has acquired 60% of Kantar, a data and insight consultancy owned by WPP.
WPP confirmed it plans to sell a majority stake in Kantar in October of last year. In June, Bain Capital emerged as the exclusive bidder for the research firm, valued at $4 billion.
According to WPP, the move “creates a strong partnership” between the two to “accelerate the development of Kantar.” Following the sale, in which WPP is expected to gain $3.1
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