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A number of well-known brands, knowing that consumers are struggling to adjust to a new normal as the pandemic eases, are offering tips for gently assimilating back into the real world. Many have given toe-in-the-water advice on slowly emerging from forced hibernation.
MGM Resorts, however, will not be in that camp, and in fact the hospitality conglomerate is going outsized and over the top in its new campaign, “It’s Time.”
In leaning into a Roaring ’20s mood, the brand aims to tap into the same high energy that splashy Las Vegas competitor Resorts World did with its recent “Stay
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